“Music is a part of everyone’s life,” Jobs said, “and because it’s a part of everyone’s life, it’s a very large target market all around the world. He calls it a “breakthrough digital device.” From the get-go, he harbored huge ambitions for the tiny gadget. October 23: Only a month after 9/11, and in the midst of an anthrax terrorist scare, Jobs took the stage at Apple’s HQ to announce the first iPod. Screenshot: Graphical User Interface Guidebook However, it is nice, simple and makes digital music easy. Some critics complain that it does not come with a boatload of advanced features. January 9: Apple releases its iTunes music jukebox software, which was based on a program called SoundJam MP, purchased by Apple in early 2000. This timeline tracks the iPod’s development and evolution over the past 20 years. Two decades after its launch, the iPod’s influence on mobile devices - and Apple’s fortunes - continues to be felt. Jobs initially rejected the iPod name, but later came around to it. As soon as he saw the pure white device, Chieco thought of Stanley Kubrick’s 2001: A Space Odyssey and the immortal line: “Open the pod bay doors, Hal.” Steve Jobs was talking a lot about the iMac and iLife, so adding the “i” prefix was a natural thing to do. The name “iPod” came from a freelance copywriter, Vinnie Chieco. To speed things up, the iPod was assembled from off-the-shelf parts - a Toshiba hard drive, a Sony battery and chips from Texas Instruments. Apple marketing guru Phil Schiller suggested the scroll wheel after it became clear early on that users would need to navigate huge lists of songs. In less than seven months, Fadell’s team had a product ready to go. Rubinstein recruited engineer Tony Fadell to oversee the hardware. Rubinstein immediately recognized it as the key technology for the first iPod. At the end of a meeting, the Toshiba executives offhandedly showed him a new, 1.8-inch hard drive they had just prototyped. He was just about to give up when he made a routine visit to Toshiba, one of Apple’s hard drive suppliers. Either it would be big and bulky, or the battery would suck, or it would have limited memory. Rubinstein spent a few weeks on the project but concluded the technology wasn’t yet there.
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